Notes: A fun and fresh brand re-design from a Gen Z's perspective. From primary research in the form of a survey, I came across the insight that "People under the age of 25 are more likely to buy something that stands out on the shelf visually rather than something with authentic story behind it." This lead me onto creating a design that held its own personality and presence. "Millennials love variety, they like to explore new tastes, discover and educate theirselves". As its a fresh brand I'd position the brand in it's early stages to approach festivals like Glastonbury where young people can explore new products in a relaxed atmosphere - this is what the business cards are for, a keep-sake prompt after tasting all three flavours to remind them they liked one and to buy it in future.
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