Notes: This is a client that approached me looking for a strong brand for his new business, a fitness programme at first but something that can develop into a clothing brand etc in the near future. I started off with a few sketches and mainly focuses on the letters of NA and how they can be combined in a clever minimalistic way to create a subtle brand mark. I ended up creating one mark that combined a few characteristics, the journey of a fitness plan, a tick to mark completion and the two letters. I then created a few sheets as part of his training plan that they send out to their members weekly.
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